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SEMF Rebrand

May 13, 2013

SEMF is an engineering, environmental and management consulting firm with offices across Australia. However, the company was limited by an outdated brand presence that failed to reflect its values. Working closely with Melbourne design studio Jacinabox, I replaced tired corporate-speak with informative, engaging and inclusive website copy.

I also launched Insight, a sleek print publication designed to build client relationships and promote SEMF via a blend of news stories, profiles and features on flagship projects.

Posted on May 13, 2013

Tags: copywriting, content strategy